Strong roots

Rainbow Growers

Through the years. We’d like to show you our journey so far.



Patrick Grootscholten starts his own company.


Patrick and Daaf Steentjes meet and decide to work together.


Rainbow Growers Group is founded by Wim Grootscholten. The peppers are packaged at Rainbow Kleinpak in De Lier.

Rainbow Growers Group is a cooperation of entrepeneurs, who grow all colours of peppers to fully satisfy the market demands.

Rainbow puts a spotlight on the shared sorting process through a lecture and a demonstration.

The cricket is selected as a symbol for the cooperation, because it reflects a healthy and balanced greenhouse. When a pesticide is used in the greenhouse, crickets will no longer be around.


Patrick and Daaf start the development of Kwekerij de Wieringermeer. John van Marrewijk joins them in the role of commercial director.
This means the first board of directors is created.


Greenhouses on Agriport A7

The zoning permit for Agriport A7 is approved by the government of the province of North Holland. This means the realization of Kwekerij de Wieringermeer can definitely continue.


Rainbow Growers Group celebrates their 10th anniversary and is heading to the Wieringermeer like a freight train.


Before the growing of peppers can start in the Wieringermeer area, the actual greenhouses have to be built.

At first, two greenhouses sized at 10 hectares each are built. To make this happen, first the ground has to be prepared and piles have to be driven into the ground.


Arco Vreugdenhil joins the board of directors in the role of Financial director.

February 2008

A third greenhouse sizing 10 hectares (called greenhouse no 4) is built. Green peppers are grown in here. The other two greenhouses are growing red peppers.

March 2008

Rainbow Growers Groupexpands into the UK, where Thanet Earth: Rainbow UK is built.

Pleun Malkenhorst is appointed as director for Thanet Earth.

Back in the Netherlands, greenhouse three is built, after which the company totals 40 hectares (400.000 sq.m.) of greenhouses.


Construction of the Oostlanderweg

Agriport’s infrastructure is developed further: a road and seperate bike lane are constructed to better access the companies on the Agriport complex.


Greenhouse number 3, which is the 4th greenhouse, is completed.

On the top left, you can see the old farmhouse. In the background you can see the other companies that are present on the Agriport complex.

It’s easy to get lost between the large greenhouses, so it’s time to place some maps.


The old farmhouse, where all employees up to now have been hired, has to be demolished to make room for the new geothermic installation.


Kwekerij Andijk is bought by Rainbow Growers Group and some other shareholders.

Greenhouse 2 is built in 2017, followed by greenhouse 3 in 2019. The company totals 25 hectares and uses geothermal power provided by ECW.

March 2013

On the Agriport, the geothermic installation is used from now on. This means the greenhouses are heated in an environmentally friendly way.

March 2013

As always, let’s start by piledriving and then: it’s drilling time!

August 2013

A new project on a different continent: Rainbow Tunisia.

The greenhouse is very different to the Dutch standards, but the employees are raring to go!


Rainbow Growers starts growing organic peppers through the new company: Rainbow Organic.

A greenhouse in South Holland is rented to grow peppers without any chemical fertilizers or pesticides.


Technical Greenhouse Support is founded.


Greenhouse 2 is built as a part of Kwekerij Andijk.


Rainbow Kleinpak Middenmeer

Rainbow Kleinpak starts the year with a sorting location in North Holland.


Rainbow Horticulture Tunisia is expanding. The greenhouse area is doubled to a little over 5 hectares.


Peter Steentjes joins the company as Director of Personnel & Organisation.

The board of directors now consists of 5 members: Arco Vreugdenhil, Patrick Grootscholten, Peter Steentjes, Daaf Steentjes and John van Marrewijk.


Greenhouse 3 is realised as a part of Kwekerij Andijk. The company totals 25 hectares and uses geothermal power provided by ECW.


A new office building is opened as a part of Kwekerij de Wieringermeer.


Rainbow Tunisia expands again. The company now covers 10 hectares.


The Corona pandemic has enormous consequences for international trade, making exporting goods to the United States and Japan practically impossible. Rainbow Organic is forced to close as a result of this.


Rainbow Middenmeer is built, which means the total farming area for the company in North Holland is now 75,3 hectares.


A cooperation with is started. Artificial Intelligence will be used to operate and cultivate more efficiently.


Cooperation with DekaMarkt supermarkets


John van Marrewijk leaves Kwekerij de Wieringermeer

John van Marrewijk, one of the founders of Kwekerij de Wieringermeer, decides to seize operating as Commercial director as of January 1st 2022. He will also part with his shares in the company.
In 2005, John, Patrick and Daaf started Kwekerij de Wieringermeer. Under his (joint) leadership, the company has grown to be a large-scale pepper farm, that almost exclusively runs on sustainable energy.


Kwekerij de Wieringermeer (40 ha), Rainbow Middenmeer (10,2 ha, will be in 2024 expended to 16,2 ha) and Kwekerij Andijk (25,1 ha) make a total of 75,3 ha (per 2024 81,3 ha).

Growing, harvesting and packaging at our nurseries and sorting locations